№ 01 · The founding story
When I moved to Baja, I came looking for waves.
What I found was community — the local surfers, photographers, fishermen, and guides who had spent their whole lives learning the ocean, and who taught me to read it too.
The people who taught me to surf weren’t influencers, travel brands, or big tour companies. They were locals with an incredible amount of knowledge, talent, and work ethic.
Yet many of them struggled to find consistent clients, manage bookings, collect payments, or market themselves online. At the same time, visitors, expats, and new residents were looking for exactly these people — and often had no easy way to find them.
We believe the best experiences in Baja come from the people who call it home. When a visitor learns from a local instructor, hires a local photographer, or books a local guide, everyone wins: the visitor gets something authentic, the local earns more, and the community grows stronger.
Palmilla exists to help the people who make Baja special share their gifts with the people who want to experience them.
“Palmilla was created to bridge that gap — not by replacing local relationships, but by helping them grow.”
