A surf instructor checking his bookings from the back of his van on a Baja beach

Grow

Palmilla · Your business in a box

Finally, an entire operating system for your business, powered by AI.

More bookings, a beautiful website, automated marketing, payments, tips, scheduling, and client communications — so you can just show up and perform your craft.

Surfer dropping into a clean wave at sunrise
Lineup of surfers waiting for a set on a reef break
Open in Los Cabos

Ready to open for business?

Apply with your Instagram. Ten minutes later you have a public page, real prices, a calendar, and payments.

№ 01 · How it works

You show up. Palmilla runs the rest.

Everything a business needs, running by itself — with an operator that proposes every move and never acts without your tap.

Stage · Found

Get found

A page built from your Instagram in about ten minutes, a marketplace that sends you guests, and every client you've ever taught imported straight from WhatsApp.

Your page live in about ten minutes
Your client book imports from WhatsApp
Stage · Booked

Get booked and paid

Guests book into your real calendar and pay by card up front. Someone messaging you a time and a price? Turn the chat into a payment link in two taps.

Payment links priced in two taps
Your real calendar — no double bookings
Stage · Run

Let the operator run the day

Waivers, reminders, guest replies drafted in your voice — the operator proposes every move as a card and waits for your tap. Nothing ever happens without you.

32 things it can do — every one approve-first
Stage · Grow

Get paid, and grow

What you quoted lands in your bank the morning after each session — tips in full. Reviews build your page, and a monthly email to past clients writes itself; you just tap send.

Paid out within an hour of each session
A monthly client email, written for you
№ 02 · FAQ

Before you book

What does Palmilla cost me?

Nothing up front — no subscription, no software fee. Palmilla adds its margin on top of your price, so the guest pays it, not you. What you quote is what you keep.

What does the AI actually do?

It reads your reservations, drafts replies in your voice, proposes reschedules, writes your monthly client email, and can change your hours or listings when you ask. Every action becomes a card you tap to approve — it can propose anything, and do nothing alone.

Do I need to be good with computers?

If you can use WhatsApp, you can run Palmilla. You apply with your Instagram, Palmilla sets the rest up, and you can talk to the operator out loud when your hands are full.

How and when do I get paid?

Guests pay by card at booking, and the payout lands in your bank — US account or Mexican CLABE — the morning after each session. Tips are passed through in full.

I already have my own clients — why would I need this?

Bring them with you. Your client history imports from WhatsApp, your own clients book you through payment links at your price, and the monthly email keeps them coming back.

I'm not a surf instructor. Is this for me?

Surf, photography, and fitness are live today, and other crafts are on the way. If people book your time and your hands, Palmilla is for you.

Ten minutes to set up

Finally, an easy way to run your business

Apply and get set up in ten minutes — a beautiful website, a calendar, services, payments, messaging, and an AI copilot on your side.